I needed to plan how to reach my target audience. I also needed to know who they were. I had to
research age, gender, ethnicity and social class. I also needed to
research what their media needs were so that I could produce a product that
they will want. Finally, in order to market our movie, I had to know how to reach them.
I will show how my research has influenced my planning by answering the question below along with pictures to help support my answers.
I started by studying how brands define audiences
to help create my own audience profile for our production. For example I looked
at how Sky and NME defined audiences. This helped when I was profiling my
audience, as a part of distributing my film I created a Facebook page, and other
members of my group created things like an Instagram and Twitter accounts and
also a film website. When trying to find out who my audience was I worked out
why they enjoy the genre of this film. Why would they want to watch my film?
What makes my film different from competing films? And How will my film appeal
to the viewing needs of my target audience?
1. Who is my primary target
audience?
British, Male and female aged
from 15-35 who love sci-fi and adventure films.
2. What kind of films and television are they likely to prefer?
After doing some film research we discovered that
the film “Morgan” would seem like a popular movie for our target audience. It’s a story
about a bio-generated girl created by human however things didn’t go quite as
planned as she ended up turning lethal and dangerous.
3. What platforms do they choose to watch films and where are they likely to see information about films?
Our audience is most likely to enjoy a film in the
cinema most likely at an IMAX as they can experience the true
richness and quality of it.
4. What brands do they prefer?
As shown below in my mood board, I did some research into some brands that our audience would like. For food, I used places I enjoyed such as SubWay. For clothing, my age group and I agreed that our preferred shops are Palace, Off-White, Nike Etc. Finally, for media, My fellow peers and I all love films like Star Wars (George Lucas) and Morgan (Luke Scott). In addition we are the first film in just under 17 years to solely focus on A.I as the last film to do so was Steven Spielberg's “A.I. Artificial Intelligence” from 2001.
5. What makes my film stand out from the competition?
The reason our film stands out
from the competition due to the fact that we're currently experimenting with
A.I and it is a topic which has recently gained popularity thanks to icons such
as Mex Tegmark in his book “Life 3.0” and even Elon Musk. This makes our film a little
more believable and realistic unlike other films such as Morgan or
Star Wars.
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