Audiences tend to use media to reinforce there sense of personal identity, that is there beliefs and values. Therefore while most of us in the west tend to embrace new technology and feel that it could serve us, We are also concerned about our privacy being compromised by the government eaves dropping or technology being used against us. Initially our young entrepreneurs are presented in a very positive light as they are innovative and shown in a creative way and they want to create a product not for the money but for the advance of technology. The moment of truth comes, however, when audience realize that the owners are cutting corners and are more interested in making money that testing there products a lot before it is launched. In terms of narrative theory this is the moment of disequilibrium.
The fourth use of media text is to gratify the need of making relationships which can be understood in two ways, the first way was our relationship with on screen characters. As indie film makers we cannot cast big names like Martin Freeman. I learnt at my BFI study day on UK cinema that having Martin Freeman as part of the deal secured the funding for Dyson And Nyman's Ghost Stories (2018 Warp Films) We have unknown's however we chose attractive personable actors in order to engage the audiences sympathy's, it is also important that they are young and making there way in a very tough world, which increases our sympathy for them even when they cut corners. Whilst UK audiences would definitely understand and recognize the scenarios, in our film i think that transatlantic audience would also warm to themes such as these because there is a tradition of start ups and new tech companies in places like silicon valley which are very much admired which are held up as models of entrepreneurship.
Genre conventions reflect the type of narrative: our film is an exciting, modern film opening that taps into current panics about AI. It features the development of technological advances in artificial intelligence that lead to the creation of a service robot that seizes control and turns on its creators.
We signal the genre to our audience through visual and sound codes. For example, our soundtrack starts with the diagetic sound codes that audiences associate with a television news bulletin ident to establish realism and topicality.
Our production starts with our production company ident for Teethmark Productions which features a shark that crashes through the waves and shutters on and off of screen. Luca made this in iMovie. It is a good fit with our Production Company name because it features a shark with shark teeth and this would be memorable and appeal to our target audiences of younger audiences who are tech-savvy and enjoy viewing texts that are hard-hitting.
From our research into The Art of the Title, we learned about title sequences: our film has a technology based title sequence as this reflects the project that we are producing as a group, The Art of the Title helped us realize that the title sequence should be relevant to the genre of our film.
It is vital that film opening introduces the protagonists early on. In our film opening, the audience know that Rick has a significant role because they see that I am the new product of the company and I am also the biggest person in the poster for our film and if the audience had seen this before they were to watch the film they would understand that I am a very key character.
The visual codes of the mise-en-scène are important in establishing genre: our film opens with a news report of a new story of the company Robotica releasing a new product "Rick." This shows advanced editing as we used a pre-made news edit but we used our own green screen skill to make this scene work.
We follow genre convention in creating an opening that hooks the audience and persuades them to continue watching (rather than offer outcomes, solutions or complete revelations). Our film opening stops at the point where Rick goes to stab Tony but misses. This has built up suspense as the audience wants to discover what is going to happen next and who will win Man or AI?
This narrative model follows Barthes' action code in that it has a lot of different plot twists such as the two workers turning against their boss to alter the settings of Rick which ultimately turns out badly. Tony repeats "the processor is unstable" this is being repeated throughout the opening but is brushed over by Luke and then eventually it comes back to haunt him.
Below is my voice over annotated opening: (The final film opening is on my "Welcome Moderator" Post this shows the ident TeethMark productions for example, I annotated this one as it was just the footage I talk about in the annotations.)
HOW DOES IT REPRESENT SOCIAL GROUPS OR ISSUES?
I made two Pinterest collages while researching the social groups and the Issues of AI. The Link To My Pinterest Is Below:
https://www.pinterest.co.uk/richiebatey/
When talking about the issues related to AI I included pins which were relevant to Artificial Intelligence, robots, relevant books and news articles, I put in negative quotes from Stephen Hawking, the statistics of the most advanced AI being and also quotes from Elon Musk.
In the Social groups collage of my Pinterest I included pins such as teenagers, young business men, Silicon Valley start-ups company types, Max Tegmark, Elon Musk, techie types and robots.
According to Blumler And Katz, Audiences use media to gratify needs (the uses and gratifications model of audience behavior). Our film opening provides audiences with escapism, entertainment and diversion. Our film opening has fast paced editing and we take our audiences into the exciting world into artificial intelligence and business.
We based the TV AD on a similar style to the Apple IPhone adverts as we knew these were very popular adverts and to make one of a similar style would keep the audience engaged as the type of people who would watch the Apple adverts would watch films based on technology. The sets we used in our opening emphasize the genre of the film for example the modern offices in London for the Robotica Headquarters and then a sketchy room for the Rick altering scene. We also use two pieces of News reports based on the Robotica News, the reports talk about the advancement of the company and the product Rick. We used a lot of different camera angles such as Drone shots, Tracking Shots and High Angle Shots we used these to keep the audience engaged.
HOW WOULD YOUR PROJECT BE DISTRIBUTED AS A REAL MEDIA TEXT?
I would distribute my film through independent British film companies such as Warp Films or Vertigo, i would promote it using social media platforms such as Facebook and Instagram. I completed research on the FDA website by watching A VIDEO about the role of the distributor. I learned about the specific steps which are taken to distribute a film.
How Are Films Distributed?
In an independent film project, strategies around sales and distribution, how and where a film is released are an essential part of the finance process further up the value chain. The existing model for the exploitation of films is the concept of ‘windows’. Distribution, the third part of the film supply chain, sometimes referred to as 'the invisible art', a process known only to those within the industry, barely written about and almost unnoticeable to everyone else. Although films are released in many different windows, distributors often focus most on the cinema performance of a film.
What Do Distributors Do?
What Do Distributors Do?
Film distribution is making a movie available for viewing by an audience. This tends to be the task of a professional film distributor, who would control the marketing plan for the film, the way people could see the film and who may set the release date and other things. The film may be exhibited directly to the public either through a movie theatre, television or personal home viewing. For adverts, film distributions usually go together with a film promotion.
FDA (Film Distributors Association)
Below is a link to the FDA alongside pictures of videos from their website. When our project is done it will be distributed by a distributor. To understand more I watched videos from the FDA’s website. From my research I have found that the main role of a distributor is to bring a movie into the market. Another role of distributors to identify the target audience. In one of the videos Mark Batey said that "the process of bringing a film to market is fast, highly competitive with each film being different".
The Business Of Film - Week 3
Another way in which I found out more about distributors and what they do was by using the business of film week three this website (link below) helped me a lot with regards to having a clear understanding of what distributors do. The screenshots and link below are proof of my research.
The Distribution Of A Film Life Cycle
Film Production - The casting and filming of the actual production.
Film Distribution - Film reels are produced and sent to as many cinemas as possible.
Film Exhibition - Getting the film into multiplex cinemas and shown to the public.
Film Marketing - Advertise the film as widely as possible.
CASE STUDY - DISTRIBUTION OF TORTOISE IN LOVE
Today in class we looked into the making and results of the independent film Tortoise in Love. The film was made in the village of Kingston Bagpuize. Tortoise in Love is a 2012 British romantic comedy film. The story follows a microbiologist turned stately home gardener who enlists the help of his village in an attempt to woo a Polish Au pair he has fallen in love with. It was first shown at the 2011 Cannes Film Festival, the film received its world premiere at Odeon West End, Leicester Square, the first film to premiere at Leicester Square since its official re-opening. The film made headlines as a result of having its funding entirely crowd sourced from the village of Kingston Bagpuize and the neighboring village of Southmoor. Whilst the BFI has been running its rural Cinema Plot Scheme recently, most films are still only available to non-mainstream venues 12-16 weeks after their cinematic release. It was the BFI P&A fund that supported them financially and helped them with other things.
CASE STUDY - DISTRIBUTION OF '71
'71 tells the story of a British soldier who becomes separated from his unit during a riot in Belfast at the height of the Troubles in 1971. First of all the distributors war benefited from holding the film release until american audiences had seen Jack O' Conell in his first major Hollywood picture, Angelina Jolie's Unbroken (2014) which earnt him a BAFTA. The distribution strategie also involved targeting UK and US audiences who were concerned about the radicalization of young men.CASE STUDY - JURASSIC WORLD
3. HOW DID YOUR PRODUCTION SKILLS DEVELOP THROUGH THIS PROJECT
My Preliminary Exercise:
4. HOW DID YOU INTEGRATE TECHNOLOGIES - SOFTWARE, HARDWARE AND ONLINE - IN THIS PROJECT?
Excellent critical responses showing knowledge and understanding of the industry practices and audience needs involved in the production of your film opening.
ReplyDelete1. Written analysis with appropriate illustration showing good grasp of genre codes & conventions used plus 2 Pinterest boards
2. Well illustrated response showing sound knowledge and understanding, with case studies on distribution., some presented in Emaze. Clear evidence of how the production engages with the audience.
3. Well organised and clearly illustrated Emaze on your skills development Images take time to load) plus evidence of Preliminary exercises
4. Confident Emaze with well illustrated details of the technologies used in the research, planning, construction and evaluation processes